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China’s annual purchasing occasion, the 6.18 Pageant, noticed 14 million smartphones offered — and it is estimated that Apple’s iPhone fashions accounted for half.
“Apple solidified the management with spectacular efficiency throughout 6.18 pageant this yr,” mentioned Peng Peng, analyst at analysis firm Technique Analytics. “Apple outperformed the market promoting practically 7 million iPhone models, modestly down -4% YoY.”
Technique Analytics says that “due to the higher mixture of higher-priced iPhones,” Apple’s 49% share of gross sales by quantity, meant 66% share of all revenues.
Xiaomi to have captured 30% of the market by quantity, which is barely down from 32% at the moment in 2021. Honor got here third with 10% quantity share, up from 2021’s 6%.
“We estimate Apple generated a income of 41.5 billion CNY (US$ 6.3 billion),” continued Peng, who mentioned Apple dominated throughout all of China’s on-line shops participating within the purchasing pageant. “Apple ranked high by income share throughout all main platforms (JD, TMall and Pinduoduo and so on.).”
China’s JD.com has lengthy been a well-liked website for iPhone consumers within the nation. Within the first two seconds of its Singles Day gross sales occasion in 2021, JD.com offered $15.6 million price of the iPhone 13.
Outdoors of particular occasions just like the 6.18 Pageant, Apple’s iPhone gross sales in China rebounded in Could 2022 following a dip in April. Morgan Stanley analysis claims that YoY, iPhone gross sales had been up 15% in China.
The expansion in China additionally fuelled Apple’s international figures. Analysis by Counterpoint says that the iPhone software 62% of worldwide smartphone gross sales in Q1 2022.