Suggestions is our weekly column of weird tales, implausible promoting claims, complicated directions and extra
People
29 June 2022
Josie Ford
On the scent
It seems that consuming espresso will unlock Suggestions’s pockets quicker than rumours of a sizzling new crypto providing. A examine within the Journal of Advertising reviews that consuming a caffeinated drink earlier than procuring will get us to spend one-and-a-half occasions the quantity we might have achieved had we chosen decaffeinated espresso or water as a substitute. Lead writer Dipayan Biswas on the College of South Florida blames the dopamine launched because of the stimulant, which in flip boosts impulsivity, lowers self-control and (fairly particularly) sends the sale of scented candles (see web page 16) rocketing.
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